.YOU MAY certainly not understand it, but different typefaces evoke various feelings. Serif font styles, along with little movements at the ends of characters, are commonly located in manuals and also newspapers. They seem dependable and reliable. Sans serif typefaces, which are plain, can easily appear modern-day as well as laid-back. Visual consistency gives readers a sense that they understand where they stand it assists to construct rely on. In the case of The Economic expert, it prepares the shade for our journalism.